Marketing for crypto companies

At Ziken Labs, we help crypto companies break through the noise with bold strategies, high-impact campaigns, and data-driven insights. Whether you’re growing your exchange, launching a token, or expanding your community, our expertise ensures you’re positioned as a dominant force in the blockchain space.

Bitcoin icon

Elevate your crypto brand above the competition.

Our proven strategies focus on community growth, strategic storytelling, and performance optimization, empowering your brand to gain visibility, build trust, and achieve lasting success.

What we do

1 - Initial assessment

  • Market analysis: We dive deep into current trends, audience behaviors, and regulatory shifts within the crypto space, pinpointing markets and demographics primed for your blockchain project’s success.
  • Competitive advantages: What makes your project unmissable? Whether it’s groundbreaking tech, enhanced security, or a visionary roadmap, we help you refine and spotlight the core strengths that set you apart.
  • Website and branding audit: Trust is everything in crypto. We evaluate your website’s clarity, UX flow, and messaging strength, ensuring it conveys credibility, transparency, and innovation from the first click.
  • Setting your goals: We work with you to establish measurable milestones and KPIs – whether it’s growing token holders, expanding liquidity, or increasing platform adoption – crafting a strategic pathway forward.

2 - Strategy development

  • Brand positioning framework: We collaborate to shape a powerful brand story by clarifying your values, technological differentiators, and audience perception, positioning your project as a market leader.
  • Marketing plan: Our marketing strategy blends storytelling, educational content, organic SEO, and strategic paid campaigns, ensuring maximum visibility and investor trust across all key platforms.
  • Gantt chart: We provide a structured timeline that breaks down every phase of the growth plan, ensuring deliverables are clear, deadlines are met, and accountability is shared.
  • Workflow alignment: We streamline collaboration between developers, marketers, and community managers, aligning all efforts to enhance efficiency, reduce friction, and accelerate results.

3 - Execution and implementation

  • Sales funnel optimization: We craft and implement sales funnels specifically designed for the crypto space, guiding potential investors from initial discovery to active participation.
  • Growth hacking campaigns: Leveraging both paid and organic strategies, we launch campaigns that blend digital ads, viral tactics, and engaging content to maximize visibility and encourage community participation.
  • Content creation and distribution: Our team delivers premium content, including technical crypto SEO articles, detailed whitepapers, and social media content, all tailored to educate and attract users.
  • Partnerships and influencers: We identify and engage key crypto influencers, project validators, and industry publications to amplify your reach. Through strategic collaborations, we enhance credibility, visibility, and audience trust.

4 - Evaluation and improvement

  • KPIs weekly reports: Get crystal-clear visibility on results with our weekly KPI reports, tracking everything from engagement metrics to liquidity growth and conversion rates.
  • A/B testing for optimization: We fine-tune campaigns through continuous experimentation, comparing messaging, content formats, and offer structures to identify winning strategies.
  • Customer feedback integration: Your audience’s voice matters. We gather and analyze community feedback to adjust messaging, tokenomics, and overall campaign approaches for maximum resonance.
  • Data-driven adjustments: Using a blend of data analytics and market insights, we continuously adjust and optimize your strategies to keep momentum strong and improve results.

Why Ziken Labs?

We love to build and scale projects

In-depth and technical knowledge

Professional multidisciplinary skills

Critical thinking and custom solutions

Data-driven decision planning process

Start collaborating with Ziken Labs.

Feedbacks

“Both Fabrizio and Luca demonstrate an excellent understanding of digital marketing, offer insightful advice, and consistently deliver on planned objectives. Working with them is a pleasure, and I highly recommend them.”

Caroline Jacquard Pria

Marketing & Communication, Trakx

“One of the standout qualities of Ziken Labs is their commitment to understanding the subject matter before diving into content writing. This dedication to research and knowledge-building sets them apart in the content writing industry.”

Bar Harrison

Marketing & Communication, PlasBit

“From the first contact, it was clear that these people know what they are doing. They have always been incredibly helpful, responding quickly to any questions and providing effective solutions to all of our marketing problems.”

Salvatore Riccardo Curatolo

Founder & CEO, Spaziocrypto

“Ziken Labs is a crypto marketing agency that delivers exceptional results. Their strategic brilliance and tailored solutions set them apart. With transparency, cutting-edge expertise, and a creative approach, they are dedicated to your success.”

Gary Rebibo

Co-Founder & CMO, Trakx