Marketing for e-commerce companies
At Ziken Labs, we help businesses in the E-Commerce Industry thrive by driving traffic, increasing conversions, and enhancing customer experiences. Our tailored strategies ensure your online store stands out, grows revenue, and builds a loyal customer base.
Get clicks and turn them into conversions and sales.
We provide custom e-commerce solutions, from optimized campaigns to seamless user experiences, helping you maximize sales and customer satisfaction.
What we do
1 - Initial assessment
- Market analysis: We explore the latest e-commerce trends, shifting consumer behaviors, and untapped opportunities, identifying key markets and audience segments most likely to engage with your brand.
- Website and branding audit: Your online presence defines your success. We evaluate your website’s design, messaging clarity, and user experience while reviewing your branding to ensure it reflects the quality, style, and values your products represent.
- Competitive advantages: We help you uncover and amplify your unique selling points – whether it’s premium product quality, seamless user experience, or brand storytelling – to differentiate in a crowded marketplace.
- Setting your goals: Whether you aim to grow traffic, increase conversions, or enter new markets, we create a roadmap that aligns with your business ambitions and ensures measurable results.
2 - Strategy development
- Brand positioning framework: In a competitive marketplace, standing out is essential. We craft a positioning strategy that highlights your values, product advantages, and unique appeal, creating a brand identity that resonates with your audience.
- Marketing plan: We design a comprehensive strategy that blends organic growth tactics, performance marketing, and storytelling to drive traffic, foster engagement, and build loyal customers.
- Gantt chart: Our detailed project plan outlines every phase of your e-commerce growth strategy, assigning clear responsibilities and setting milestones to ensure efficient execution and measurable progress.
- Workflow alignment: We streamline workflows across departments, ensuring marketing, logistics, and customer support work harmoniously to enhance operational efficiency and deliver a cohesive brand experience.
3 - Execution and implementation
- Sales funnel improvement: We build optimized sales funnels that guide customers from discovery to purchase, using targeted messaging, custom offers, and retargeting strategies to reduce friction and increase conversions.
- Growth hacking campaigns: Our performance-driven campaigns blend paid ads, influencer collaborations, and creative strategies like limited-time offers or exclusive deals to generate buzz and attract high-intent traffic.
- Content creation and distribution: From captivating product photography to engaging copy and blog content, we create high-quality assets designed to boost engagement and drive conversions across your channels.
- Partnerships and influencers: We identify collaboration opportunities with influencers, complementary brands, and industry voices who align with your audience, expanding your reach while enhancing brand credibility.
4 - Evaluation and improvement
- KPIs weekly reports: Transparency is essential. We deliver weekly reports tracking key performance metrics like traffic, conversion rates, and revenue growth, ensuring you have a clear view of your store’s progress.
- A/B testing for optimization: Through continuous experimentation, we test variations of product pages, ad creatives, and email campaigns to identify the elements that deliver the highest conversion rates.
- Customer feedback integration: We monitor customer feedback closely, using insights to refine product listings, improve service experiences, and better align your offers with audience preferences.
- Data-driven adjustments: Every decision is backed by data. We use insights from campaign analytics, customer behavior, and testing results to make informed adjustments that drive consistent, long-term growth.