Marketing for whisky companies
We are passionate about whisky and committed to transforming exceptional spirits into icons. Whether you’re rooted in the heritage of Scotland and Ireland or pioneering in emerging regions like the United States, Japan, Taiwan, or Tasmania, we have the marketing expertise to elevate your brand and make it unforgettable.
Your whisky deserves the spotlight. Let it shine.
We help whisky brands grow their audience and boost visibility through tailored organic strategies and high-performing marketing campaigns while refining your brand storytelling to enhance the perceived value of your spirit.
What we do
1 - Initial assessment
- Market analysis: We will analyze current trends, consumer preferences, and emerging opportunities in the whisky market, identifying key regions and audiences most receptive to your unique offering.
- Competitive advantages: What makes your whisky unforgettable? We help you define and amplify your brand’s distinctive qualities, from craftsmanship to heritage, ensuring you stand out in a saturated market.
- Website and branding audit: Your digital presence matters. We assess your website’s design, messaging, and user experience while reviewing your overall branding to ensure it reflects the prestige and quality your whisky represents.
- Setting your goals: Defining success starts with clarity. We work with you to establish measurable objectives, from expanding market reach to increasing direct sales, creating a clear roadmap for growth.
2 - Strategy development
- Brand positioning framework: We help you define a unique market position by clarifying your core values, heritage, and audience perception, ensuring your whisky stands out with a compelling identity.
- Marketing plan: A tailored marketing plan combining organic strategies, paid campaigns, and storytelling techniques to maximize visibility, audience engagement, and long-term brand loyalty.
- Gantt chart: A comprehensive project timeline detailing each phase of your growth journey. This ensures deadlines are met, tasks are clearly assigned, and progress remains transparent for all stakeholders.
- Workflow alignment: We streamline internal processes, ensuring all departments work in sync, from production to sales and marketing, boosting efficiency and cross-team collaboration.
3 - Execution and implementation
- Sales funnel improvement: We design and deploy sales funnels tailored to the whisky industry, guiding potential customers from discovery to conversion with personalized messaging and offers.
- Growth hacking campaigns: From digital ads to storytelling-driven content, we oversee the launch of marketing campaigns designed to build visibility and engage your target audience effectively.
- Content creation and distribution: High-quality visuals, engaging copy, and strategic content tailored to highlight your whisky’s craftsmanship across web, social media, and press channels.
- Partnerships and influencers: We identify and activate collaborations with influencers, distributors, and industry voices to amplify your reach and reinforce your brand’s credibility.
4 - Evaluation and improvement
- KPIs weekly reports: We track key performance indicators with regular weekly reports, providing clear insights on campaign reach, engagement, conversions, and ROI to ensure full transparency and accountability.
- A/B testing for optimization: We implement controlled A/B testing across campaigns, comparing variations in ads, content, and offers to determine the most effective strategies for audience engagement and conversions.
- Customer feedback integration: We collect and analyze audience feedback, using it to adjust messaging, offers, and campaign approaches to better align with market expectations.
- Data-driven adjustments: Using insights from KPIs, customers’ feedback, and A/B testing, we make precise adjustments for continuous improvement of conversions and brand awareness.