The Ziken Labs formula behind SpazioCrypto’s rise as the Italian guide to crypto and Web3.

Spaziocrypto is one of the leading Italian media outlets in the crypto space, offering daily news, educational content, and in-depth analysis for both retail and institutional audiences. Despite their valuable content, they were struggling to position themselves as a trusted, professional voice within a rapidly evolving and competitive landscape.

While their strength resided in deep crypto knowledge and a motivated editorial team, they lacked a clear brand identity and their blog wasn’t optimized to perform on search engines. Their internal team also faced delays and inefficiencies in content production, especially when onboarding new contributors.

When Spaziocrypto reached out to us, their main issues included:

• Weak identity: Incosistent and poor brand perception across touchpoints.

• Unstructured marketing assets: Collateral lacked coherence and visual engagement

• Low organic visibility: The blog had minimal structure and poor keyword performance.

• High operational effort: Briefing and aligning new writers and collaborators required excessive time and resources.

To transform Trakx’s digital presence, we defined the following key objectives:

• Strengthen brand perception: Establish a bolder and consistent brand that resontates with the target audience.

• Streamline content production: Implement a scalable design system to unify and accelerate marketing collateral production.

• Increase keyword rankings: Secure top positions in Google search results through new optimized content.

• Ensure editorial consistency: Provide guidelines to align structure and performance across writers.

• Launch educational content hub: Create a new section dedicated to evergreen guides and long-form educational articles.

Step 1: Full brand and content audit

As a first step, we focused on auditing and restructuring Spaziocrypto’s brand and content systems to build a strong, scalable base for growth:

• SEO & website analysis: Identified inconsistencies in keyword targeting, outdated articles, and structural issues affecting visibility.

• Content & tone of voice review: Evaluated blog, newsletter, and social copy to align messaging and eliminate overlaps.

• Branding & visual assets: Audited existing logo, typography, and color usage to highlight areas in need of modernization.

• Marketing collateral mapping: Collected and assessed social media posts, verticals, and decks to identify fragmentation and design inefficiencies.

Step 2: Brand redefinition and visual identity

With key gaps identified, we collaborated with the client’s team to redefine their brand foundation and visual presence:

• Brand values & positioning: Aligned on mission, voice, and audience to establish a clearer market identity.

• Logo redesign: Developed a modern, versatile logo suited for digital and editorial applications.

• Color palette & typography: Selected scalable design elements to ensure consistency across media.

• Visual identity system: Created flexible brand guidelines to support content creators and external collaborators.

Step 3: Scalable design and content system

To enable faster, more consistent execution, we built a modular content and design infrastructure:

• Template library: Created ready-to-use templates for blog covers, social posts and newsletters.

• Cross-channel alignment: Ensured visual and editorial consistency across web and social media.

• Media kit for advertisers: Designed a professional media kit to streamline advertising partnerships and make Spaziocrypto’s offering clear, credible, and ready for business.

Step 4: SEO content creation and guidelines

To boost visibility and scale content efforts, we implemented a structured SEO and editorial framework:

• Keyword research & planning: Built a strategic editorial calendar based on search intent and opportunity gaps.

• Content production: Delivered over 70 SEO-optimized articles targeting relevant crypto and finance topics.

• Writing guidelines: Developed a detailed manual to help internal and external writers produce consistent, high-quality content optimized for SERP positioning.

• Evergreen content section: Launched a new blog category dedicated to educational guides and long-term traffic generation.

After implementing our strategy,  the client achieved significant improvements within 6 months:

• Brand image: Higher engagement thanks to a more vibrant and professional visual identity
• Marketing collateral: Reduction of internal time spent on creating visual content
• Optimized content: 75 new articles and creationg of Guides section
• SEO ranked keywords: 1 → 237

Today, Spaziocrypto is not just a crypto blog—it’s a trusted brand with a clear voice and a scalable content engine.

Last update: 26/06/2025