Trakx is the leading platform for crypto-index trading.

Trakx is the leading platform for crypto-index trading, operating in an extremely competitive digital environment.

As a crypto trading service provider, it faced challenges in organic reach, competing against well-established financial platforms and struggling to gain visibility in search results.

Our goal was to implement a high-impact SEO strategy to establish Trakx as an authority in the crypto trading space while integrating a multi-channel marketing approach to strengthen brand presence across different platforms.

Before working with us, Trakx faced several critical challenges:

• Low organic visibility: Limited keyword rankings and a weak presence in search results.
• Highly competitive niche: Competing against dominant crypto trading platforms and financial websites.
• Lack of authoritative content: No structured content plan to target high-intent search queries.
• Minimal brand trust: Limited backlinks and digital PR presence reduced domain authority.
• Fragmented digital presence: No cohesive strategy across SEO, social media, and content marketing.

To transform Trakx’s digital presence, we defined the following key objectives:

• Increase keyword rankings & SERP features: Secure top positions in Google search results, targeting Featured Snippets and People Also Ask sections.
• Boost organic search traffic: Develop and optimize long-form, research-backed content (2,000+ words) to capture high-intent queries and maximize engagement.
• Strengthen domain authority: Implement a strategic link-building campaign to gain high-authority backlinks from crypto, finance, and trading sites.
• Expand brand reach & engagement: Enhance visibility across social media, community platforms, and paid advertising.
• Ensure continuous performance tracking & optimization: Implement automated KPI tracking dashboards and conduct weekly SEO audits to refine strategies based on real-time data.

Step 1: Full audit, identifying growth opportunities

Our audit focused on key performance areas:

• SEO & website analysis: Identified technical SEO gaps, site speed issues, and ranking opportunities.
• Content review: Assessed existing content, pinpointing high-value topics for new articles.
• Branding & UI/UX: Evaluated website and trading app usability to enhance user experience.
• Social media & community growth: Analyzed engagement trends and opportunities to expand organic reach.

Step 2: Building a data-driven SEO & marketing strategy

Based on our findings, we developed a multi-channel strategy, emphasizing:

• SEO-optimized content creation: Focused on in-depth, 2,000+ word articles with rich analysis, research, and data-driven insights.
• Keyword strategy: Prioritized high-intent, high-volume queries to capture search demand and improve rankings.
• Link-building campaigns: Targeted authoritative finance and crypto platforms to improve domain authority.
• SERP feature optimization: Implemented structured data and content formatting to secure Featured Snippets.
• Social media engagement & PR: Created a unified content strategy across multiple digital channels.

Step 3: Collaborative execution & KPIs tracking

Execution involved continuous collaboration with the Trakx team:

• Content execution: Published high-quality, research-backed articles, focusing on crypto trading strategies, risk management, advanced investing models, and more.
• Link-building & PR: Secured guest posts and featured articles on major industry platforms.
• Automated performance monitoring: Integrated Ziken Labs’ proprietary automation tools to track organic traffic, keyword rankings, Core Web Vitals, and engagement metrics.

Step 4: Scaling & optimization

As Trakx’s visibility improved, we focused on sustaining long-term growth through continuous improvements and expansion across multiple channels.

• Expanding SEO into a multi-platform growth strategy: We extended our SEO efforts beyond organic search by integrating paid advertising, social media campaigns, and community engagement initiatives. This allowed Trakx to maintain a consistent presence across multiple channels, increasing brand awareness and user engagement.
• Enhancing content performance & user experience: To further improve engagement, we refined existing content through ongoing updates, content pruning, and internal linking optimizations. Additionally, we conducted A/B testing on CTAs and user experience enhancements, ensuring higher conversions and longer time-on-page.
• Refining technical SEO & website performance: We conducted ongoing technical SEO improvements, including Core Web Vitals optimization, site speed enhancements, and mobile usability improvements. These refinements ensured that Trakx’s website remained competitive in search rankings and delivered a seamless user experience.
• Scaling PR & link-building for increased authority: To solidify Trakx’s credibility, we expanded our PR and backlink acquisition strategy, securing high-authority links from leading finance and crypto publications. This helped strengthen Trakx’s domain authority, driving even more organic traffic and reinforcing its industry positioning.

After implementing our strategy, Trakx experienced exponential growth within 10 months:

• SEO ranked keywords: 111 → 1,602 (+1,343%)
• Monthly impressions: 9,000 → 210,000 (+2,233%)
• Monthly organic clicks: 600 → 3,000 (+400%)

Additionally:

• Secured multiple Google Featured Snippets & SERP appearances.
• Earned high-authority backlinks from top finance and crypto publications.
• Enhanced brand engagement across SEO, social media, and community-driven platforms.

With these results, Trakx transitioned from low visibility to a dominant authority in crypto trading search results.

Last update: 15/04/2025