Blog Articles

Copywriting in Marketing: Attract & Facilitate Conversions

Copywriting in Marketing: Attract & Facilitate Conversions

Copywriting in marketing crafts persuasive and engaging messages that capture the audience’s interest and inspire them to take action. It consists of specific selling, writing, and even psychological techniques that help you compose a catchy tagline, an email subject line, or the content of a landing page.

SEO Marketing Strategies: How to Effectively Optimize SEO

SEO Marketing Strategies: How to Effectively Optimize SEO

SEO marketing strategies are those techniques and practices you should apply to optimize website or content visibility on search engines like Google. Their purpose is to increase organic traffic, improve user engagement, and drive conversions by making your site or content more relevant and accessible to users’ search queries.

Ziken Labs’ poll Discord bot “Votex” is used by 100 servers!

Ziken Labs’ poll Discord bot “Votex” is used by 100 servers!

We are extremely proud to announce that Votex, our poll Discord bot developed by Giordano Alberti, is now being implemented on more than 100 servers. Votex is a poll bot designed for Discord that allows community admins to set different weights for the roles of members, so that votes in a motion are balanced according to the multiplier of each role.

What are Core Web Vitals in Technical SEO?

What are Core Web Vitals in Technical SEO?

Core Web Vitals are a set of standardized performance metrics introduced by Google to evaluate the user experience of a website.
They focus on key areas like loading time, interactivity, and visual stability, which are essential elements for enhancing both user satisfaction and a website’s ranking potential.

Ziken Labs launches the Core Web Vitals History Checker!

Ziken Labs launches the Core Web Vitals History Checker!

Developed by Ziken Labs, the Core Web Vitals History Checker provides companies with an effective solution to track the loading speed’s key parameters of their websites over time, offering historical charts, detailed data, and autonomously tracking the Web Core Vitals every week, helping businesses to improve the SEO.

Social Media Algorithms: How They Predict Your Behavior

Social Media Algorithms: How They Predict Your Behavior

A stranger on the other side of the world knows more about you than you know about yourself and knows in advance what you will do and buy tomorrow. Sounds scary, doesn't it? Welcome to the 21st century. Since the advent of social media platforms starting around 2005,...